Radio Work

audio clip

Dickens
Google Maps For Mobile

audio clip

Tiny Maps
Google Maps For Mobile

audio clip

Fish or Cut Bait
Oregon Lottery

audio clip

Dad Monolog
Oregon Lottery

audio clip

Beat Poet
Thomason Motors

Radio is a realm where a writer can’t hide behind an art director or an arresting photo. Radio is unforgiving that way. It has to be a compelling little story – sixty seconds of spoonful-of-sugar to make the strategic medicine go down. A good test for radio is to ask yourself, “if this had nothing about the product in it, would it still be compelling at all?” Good radio should entertain as it sells.