Print Work

Adidas

Adidas

 

Print is what passes for classical in the world of advertising. Print is where it all began for us. Print is about art directors sweating over typeface and leading and kerning for days. Print is a copywriter throwing an Exorcist-like tantrum over a lost comma. Print is where we must decide how to balance the see-saw of how much work the picture does versus how much work the copy does. And that’s a different formula every time.

 

Adidas

 

Adidas

Adidas

 

Adidas

 

Airwalk

 

Airwalk

Airwalk